Thursday 4 March 2010

Horror/ thriller/ romantic comedy genre research

Horror

Horror films are always unsettling with the primary purpose to bring out the worst hidden fears out of the viewers but this helps to captivate them into the experience that they enjoying at the same time; with plots frequently including themes such as death and mental illness in order to exploit the responsiveness of our emotional side to the disturbing events which we would not experience in every-day life. The majority of horror films follow a similar pattern when relating to the theme of death. Through certain points in the film a member from a group of people (they may already know each other or they meet each other as the film progresses) have their deaths imminently approaching without them knowing it. This person tends to be the one who is most vulnerable and sensitive to fear. Some horror films combine other elements from different genres into one film to maintain variation in delivering a thrilling experience that allows viewers to explore the extent of depth in the number of different ways to which horror films can scare us. Examples of this include science fiction, fantasy, thriller and even black comedy.
In science fiction, the purpose of of the genre is to explore the consequences of such differences in the settings which may include the future or another generation of species on a different planet. Thrillers combine fast-pacing in situations, frequent action and heroes to produce a innovative, fresh and momentous experience that delivers from start to finish for the viewers. Fantasy involves magic and other supernatural forms and black comedy has light humour on the subjects of serious matter such as murder and disease.

The characters are sometimes already friends before the film even begins. Each member of the group are distinctive in different ways; for example one person may be mature and decisive whilst another is arrogant and determined to do anything. Our inital thoughts are that these two types of characters would argue first because the arrogance of one person may lead to a disagreement with the other who attempts to the make decision. This is due to the differences in their personalities which may lead to future confrontations between one another. The characters are put under situations of continuous stress and pressure which tests their bravery and themselves as a person. In response to how they decide to deal with a certain situation of fear and disbelief, their personality becomes exposed which allows the audience to analyse the depth of vulnerability to which the characters are feeling. Reactions to certain situations vary with some characters losing control over how they should cope with the pressure that they are under and what they should do about it. There are other characters that are more disciplined and mature than others and can therefore restrain their emotions within a situation to which they may have never experienced before. Most horror films have no more than one main villain although sometimes there are two. Villains are ‘evil’ characters and are usually known as antagonists as they have a negative effect on other characters around them.

Locations and environments are often expected to be dark and gritty in horror films to place characters in a position of discomfort and fear. Key locations are places where a killer may have committed murder or where previous crime incidents have happened. They give us an insight into the history of the violence that has been going on at certain places over a period of time. At whichever part, the film links one major incident to same place where something terrifying has happened then this helps to unsettle the audience and shows a precursor to how events may fold out as the film progresses through the steady maintenance of tension and suspense.



The weather in most horror films tend to have aspects that link to negativity.
This helps to enhance the spirit of a true horror film and echo the disturbance in the characters’ thoughts (that are in their minds) to the viewers. The weather also sets the mood for the surroundings in a location and affects the character's perceptions of what they are about to embark on/ also it is influential over the character's mood (of how he/she feels) and affects them through the atmosphere the weather has created.



In this image, the dark and old-fashioned choice of colours for the font of the sign ‘Silent Hill’ suits perfectly to the background to give a sense of uneasiness and age to the location.



Thriller

Thrillers consist of features which give the genre depth and content in action, suspense, pacing and twists in plots that often have a devastating effect on the outcome of the film and the audience's expectations. There are numerous sub genres such as psychological, religious, action and drama thrillers. They are well suited to the type of audience who are willing to have the action delivered to them on a consistent basis. With the addition of fast pacing it helps to drive the ambition on the purpose of the brutal reality the protagonist has to confront in the atmospheric experience that he/she goes through. Violent confrontations to prevent acts of terrorism, assassinations or mass murders are common plot elements. Most times, the hero must prevent the plans of an enemy or to uncover a crime that has already happened. The protagonists in this kind of genre have been traditionally males, but female main characters have increasingly become more common. Villains always present the protagonist obstacles to overcome and and each one increases in difficulty to test the skills they learn or have already inherited (it came as natural to them) through the progression of the film. Most protagonists are seen as flexible, incredibly athletic and fit with sharp awareness of their surroundings and the intelligence to think and act smartly and sensibly in quick-time events.





Locations in most thrillers are set in luxurious environments such as islands and landmarks from cities across the world. This offers greater variation in the openness of the environments and the grander of scale of exploration that is allowed for the character to embark upon. Casino Royale is an excellent example of demonstrating the extensive scale of one character's choice to freely explore. The locations vary from countries across South America and Africa.

Casino Royale: film locations


Romantic comedy

Romantic comedy films are light-hearted with humorous storylines. It is a sub-genre of comedy films that have concepts which evolve around the theme of true love being able to overcome obstacles in a relationship. The sub-genre involves two protagonists, usually a man and a woman, meet due to an argument but they eventually reunite after. Sometimes the two protagonists are hesitant to becoming romantically involved with one another because either of them already have partners. This makes it increasingly unlikely that the two characters will meet again. However, the screenwriters leave clues to the audience that suggest the two people would be compatible with each other but yet they are unaware this may be the case as their relationship develops over the course of the film.
The ending to romantic comedy films are not always going to 'end happily ever after' when two lovers commit themselves to one another. They could both part their own ways after living or marrying, but the main importance of this genre is to highlight the primary purpose of love in the two protagonists' lives and to experience their emotional responses to each other on their progression to know one another.
Locations include public establishments from across cities with cinemas and restaurants being surrounded in pleasant environments. This helps to enhance the level of spirit invested into presenting the conventions of the genre.











































































Final continuity piece

Four main ideas for final concept


Idea one







*Nightmare. A male wakes up then watches the television.


*Alone in the house.


*Male answers the doorbell that rings.


*Someone suddenly leaves a dead body hanging.


*The television turns fuzzy so the male turns it off.


*He sees a figure in he reflection of the television screen.


*There is a reflection of the figure coming towards him from behind.


Plot


A guy who is afraid of the dark.


He keeps the lamp on with him.


Starts off in a dream.


He is in his house with a killer somewhere.


Every nightmare he has he finds out what is going to happen, similar to a flashback with each flashback connecting to every nightmare that occurs.


Phones do not work and the television flickers on and off.


One person gets killed one by one in every nightmare the male encounters.


In the end there is a twist. The male victim is the actual killer himself.


He does not know he is being possessed.


The reason for him being possessed is to combat his fear of the dark. The male thinks his phobia is curing when really it has been cured by killing people.


The people he kills in his nightmares are victims themselves. These victims were targets of his uncle who was in fact a murderer.


Idea two

Opening scene:

*Walking down the corridors in the college with someone following character B.

*Character B goes home and receives anonymous phonecall from character A.

*Phonecalls become disturbing and violet, which shakens character B and starts panicking.

*Character B Begins to lock the windows and doors suddenly at a rush and panick. You hear the heart beat and how the tense the scene is. Getting very dark and misery.

*Then a knock on the window with blood covered with it like someone got stabbed and need character B's help.


*Character B looks out of the window after opening the curtains

*At the end of the scene character B sees a man standing there staring at the house with a cut of head in his left-hand and a kitchen knife on the other.

*Then suddenly the heart beats become faster... then slows down but however character B wakes up from a terrible nightmare, however seeing his hand covered in blood he starts panicking and screams.


Plot of the whole story:

*Normal Day at college finishing very late due to detention

*Going through the corridors at a fast pace due to the darkness.

*Getting scared


*Alone in the college getting spooked. Teacher is away for a long time.

*Goes to find the teacher sees the teacher having some kind of fit on the floor.

*Character B tries to save the teacher, but the teacher dies.

*Trapped in the college.

*No signal on the fone. Phones switches off and don't turn on

*Teacher becomes possessed with evil spirits

*Character B goes to find the teacher but however the teacher is not there but vanished.

*Character B tries to get out of the college and tries everything but thinks its another nightmare.






Idea three





Opening scene:


*Guy enters gym for a work-out after finishing college or something


*Guy is mid-way through work-out in gym then he receives a anonymous fone call


*He gets a phonecall from a mysterious person


*Conversation continues dramatically until up to a point where guy enters a phase where the guy is creeped out/ becoming vulnerable. He was composed before then.


*Suddenly the treadmill turns off.


*The guy gets scared.


*Lights starts flickering.


*Guy walks over to the window to look.


*(Having a medium shot) of what he sees outside the window.


*Film whats outside from the window.


*Sees a person appearing outside the window


*Then suddenly look back and looks back at the window by opening his eyes then no one is there.


*Turns around slowly and someone grabs him and takes a picture on his phone and the person falls on the floor with a picture on the phone


*Something has really gone wrong now...





Plot of whole story:


*Detective comes to the murder scene and take the phone as evidence. There is something mysterious of phone calls and pictures in the film.


*The film follows the detectives trying to find the killer or mysterious person in the photo the killer leaves behind after a phone call threat.


*However, the killer suspects that detectives are following him and kills their family members as a warning to the detectives to stop following him.


Idea four


*A corrupted child (aged 7) with an unloving childhood.


*Flashbacks show incidents that happend in the past of his troubled life.


*Throughout his childhood the man has been controlled by paranormal beings. (Possessed)



*As a result of this, the individual is taken away to mental hospital after abnormal behavior is detected by neighbours and passers by on regular occasions.


*10 years later (aged 17), the individual is released from the mental hospital as he has been seen as sane to leave after many tests by doctors are performed.


*However, this is the plan of the individual as it is all an act.


*He begins possesing the minds of strangers and passers by for his own entertainment.


*The insane character then finally begins to go back to his family home (they are unaware of his release from mental hospital), and begin tormenting their lives as sort of revenge of his awful childhood.


*Many family members turn against each other as their minds are possessed.


In the end, our group decided to choose idea one as the main concept to use to produce the final continuity piece. I felt that the history connected with the male character's uncle spurred our intentions to developing into a storyline, which stretched on for the duration of the film opening. This concept is central to what we hope would happen in the production. However the ideas we wrote that surrounded the core idea might change in the final media product. For example one of our two locations is going to take place in an underground area beneath a spaghetti junction. If the area closed due to construction work being done to improve the area, we have to decide on the alternative setting we can use to back up our primary choice in case of any delays to filming our camera shots in our chosen locations. I feel that the ideas that were developed around our main idea may change in our final product, but the central idea that triggered the added details which surround the main concept would still be present.
The other ideas had plots which had limited potential with the bland storyline to expand and improve the character's development. For the first idea the link with the male character's uncle having a history of murder and violence allowed me to explore how this link can affect the male's mental state of mind. By developing the relationship between the male and his uncle, we extend the longevity of our storyline, therefore adding depth to create more precursors for the audience to start asking questions about it.

Idea one:

Mark is a vulnerable young man of eighteen years of age who tends to think he is capable of being independent without the support of his parents. However he face no option but to fend for himself; work on daily shifts to earn the most basic form of income to help feed himself and to prevent the house from deteriorating.
He has had a history of committing acts of violence. At the age of twelve he was involved in an attempted demolishing of a newsagents store along with his older brother, Frank, and his group of friends. He served twenty-eight days in a juvenile institution with 200 hours of community service mounted on top.
Three years later, his twenty-two year old brother left England in search of a better life in Yorkshire where his uncle (on his father's side) owned a farming industry. At fifteen, Mark played a part in a riot that took place in South East London during protests. The considerable amount of damage inflicted was believed to be worth around £400 million pounds. Since he previously committed an offence, his imprisonment in a juvenile was meant to last for two years but charges were dropped against him due to the lack of evidence given of his involvement at the time. Mark's parents divorced afterwards and abandoned him at his home.
His uncle, Jeremy, was arrested for manslaughter of his Britsh associates and he committed suicide whilst serving a lifetime prison sentence. Jeremy possesses Mark to murder the remaining associates on his 'list' as revenge for betraying his loyalty in the attempt to invest money away from his farming business.
Mark's history of violence has shaped him the way he is now both psychologically and physically.
He looks for a new start to avoid the person he once was, but the spirit of his uncle continued to control his mind and make Mark commit the illegal acts that brought him to justice before. Mark battles but ultimately struggles to become himself.



Tuesday 2 March 2010

Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

- With the camera being handheld, I felt that it would unsettle the audience because all four sides of the frame shake around the character that is being focussed on. This effect creates a sense of ominous danger that the character is constantly being expose to vulnerably. Anything can happen to him from all sides of the frame shot which brings out the fear from the audience towards the character.
I felt that with the camera being on held on a tripod it evaporates the tension that is intentionally used to heighten suspense. With frame shots being completely still, this does not inflict any reaction from the audience because there is nothing happening to the frame of the shot which does not affect the character.
The music is unusual at first but it is understandable when watched again. We drew inspiration for our choice of song for the opening sequence from the crime/thriller called Jackie Brown.
In that opening the conventions of the crime/thriller genre were not obvious to spot with the uplifting song and the seemingly smartly dressed and a woman who would not be perceived as the type to smuggle drugs. Our character seems normal but as the opening progresses, you learn in depth about the kind of person he has shaped up to become. This ultimately changes your opinion of the lead character. Our choice of song is also upbeat which is ironic on the seriousness of the current situation.

2.How does your media product represent particular social groups?

- Our character is a teenage boy with an asian background. His ethnicity conveys the stereotypical views of asian teenagers imposing a negative influence on the current functioning society.
The conditions in his house are worsening which shows that he has been brought up from a poor family. This was an environmental factor that affected the character's mental state of mind and shows how long his parents have left him in that house for on his own.

3.What kind of media institution might distribute your media product and why?

- The film is more of a smaller independent film because this type of media product brings the viewers closer to the character's thoughts and how he responds to his surroundings depending on his emotion. It becomes rather personal to know one character's feelings towards other people and yet not knowing what everyone else is thinking. Smaller independent films usually enter the dark and gritty side of a life and require no editing to features such as lighting. This increases the amount of originality and helps for the development of a naturally atmospheric location where diegetic sounds engulf the character into their own world.
In big budget films, the variety of locations tend to be appealing yet the use of lighting can make the location aesthetically pleasing to the eye yet fictional and surreal in a way.

4. Who would be the audience for your media product?

- Teenagers are the target audience. They can relate to what happens in our film opening because they may know a friend or their relatives who have been through a similar experience or they may have seen it happen on the news they watch.

5. How did you attract/address your audience?

- The music stands out. The meaning of the last few lines of the lyrics for the chorus end the film opening at the moment where a cliffhanger which shows excellent timing. The title, 'Mind Control', links to the storyline and the character being possessed by his uncleyet he is unaware of what he does whilst being possessed.
In terms of marketing/advertising our product, we would be in favour of displaying our film through large billboards that hang in the cities in the UK. Another alternative is to advertise it in sliding billboards that are sometimes dotted around the outside of shopping centres or even inside most public establishments.

6. What have you learnt about technologies from the process of constructing this product?

- I have learnt that Final Cut Pro did not seem as hard it looked. For me I am motivated to try and navigate my way into the functioning of the software. I know that there will be mistakes to be made but the important factor is that I understand the mistakes I make and ensure they are not to be repeated in the future.

7. Looking back at your prelimary task, what do you feel you have learnt in the progression from it to the full product?

- I have learnt to listen to every idea being suggested and put forward by any of my group members. I does not matter whether the concept may seem unappealing at first but it is vital we test the idea with the camera on a few different types of frame shots. This enables us to see the good and bad points in that idea being put forward so we have a good knowledge of how much it can either benefit us or cost us with consequences, when considering a decision.
I felt that I learnt that without the use of the tripod actually benefits the experience. I see our film opening being classified as more of the thriller than the horror genre. The camera loses balance which unsettles the viewers. The camera is our view. When focussed closely with the character's psychological response to what happens to him, we feel we are there alongside with him. We can learn why one person feels an emotion to which other characters would not be able to notice or become aware of. This creates the precursor of how the character reacts to the aftermath of events that have unfolded through the progression of the storyline.

Saturday 20 February 2010

Target Audience Questionnaire

1. How often do you attend the cinema per month? (Please circle answer)

0-2 2-5 5-8 8+


2. What is it that attracts you to watching the horror genre? ........................................................................................................................................................................................................................................................................................................................................................................................................................


3. What makes you not want to watch a horror film? ...........................................................................................................................................................................................................................................................................................................................................................................................................................


4.What types of typical conventions do you expect to see in this type of genre? ........................................................................................................................................................................................................................................................................................................................................................................................................................


5. What would you say if your favourite film in this genre? (Please state your reason) .......................................................................................................................................................................................................................................................................................................................................................................................................................


6.What would you say is your least favourite film in this genre? (Please state your reason) .......................................................................................................................................................................................................................................................................................................................................................................................................................


7. Who is your favourite actress/actor in this particular genre? …………………………………………



8. On what format do you prefer to watch this particular genre? (Please circle answer)

Cinema DVD Online Other



9. What film certificate rating do you usually watch? (Please circle answer)

U PG 12 15 18

Friday 18 December 2009

Questionnaire summary

The questionnaire was carried out to twenty-five students who attend Birmingham Metropolitan College aged between sixteen and eighteen. We felt that the age range of our targeted audience was appropriate as teenagers are the most popular age group that tend to be more sociable and outgoing more than the rest of the other age groups. The survey was centrally focussed on the horror genre of films as our group's final continuity piece concept evolves around the themes based on the genre such as tension and fear. I hope to use the questionaires as a basis for producing innovative ideas to which they can be built and expanded upon in the progress being made towards completing our final concept.

When asked how often they attend cinemas each month, the majority chose the first two options from not going to the cinema at all to up to five times. Only one person visited the cinema more than five times with most teenagers preferred to visit just the few times per month.

Sixty percent of the students stated that the suspense helped to create the fear within them in the response to being asked what they enjoy about watching horror films. This had captured their intentions to think and experience what might have happened next as the suspense creates a precursor that is waiting to happen at any given moment. This was the opinion that frequently appeared when asked about the purpose of the horror genre to which they claimed most of their favourite films are classified in the genre. Seven students said that they would search for the reviews of the horror films via the internet, magazine or brochet before considering whether to watch it or not either. This seems a sensible decision to make as you are informed of which horror films are worth paying for to watch, but ultimately it is your choice at the end of it all. Only one person did not answer the question because she stated that she only intend to watch films whilst being accompanied with friends at the same time which is completely understandable taking into account that going to the cinema is preferably suited to a group activity by teenagers rather than a solo activity, which is also an option but it is thought of as being a far less popular choice. Two students noted they would not be attracted to horror films that starred fewer well-known actors/actresses due to the lack of emotive influence less-known actors/actresses may have through their small reputations during inspirational moments. For example if a less-known character acted whilst being an emotionally driven moment of the film was developing into a climax, he/she may not have the same eminent presence as Tom Hanks or Penelope Cruz for which members of the audience can aspire to.

When asked about favourite and non-favourite horror films, twenty out of twenty-five students opted for 'Halloween' due to the central reason that 'everything about the film was scary', as quoted by one of them.
The least favourite horror films were 'Saw' and 'Final Destination'. With 'Saw', some teenagers thought that despite the theme in violence being highlighted as one of the popular features that make films enjoyable and deeply satisfying in horror genres, it became far too excessive on certain levels to their own liking on frequent occasions.
Favourite actors/actresses included Kurt Russell's role for a helicopter pilot role in 'The Thing'. Jack Nicholson's impressive role as Jack Torrance in 'The Shining' also inspired eleven out of twenty-five surveyors.
Based on where they like to watch their films, nineteen students preferred experiencing them in cinemas as the sound effects were used to greater influence to create a tense atmosphere in an enclosed environement.
To conclude, the majority of students enjoyed watching horror films of an eighteen rating due to the greater satisfaction withdrawn from the the depth of the gore in the content and the increased level of vulnerabilities and paranoia to which they felt exposed to.

Friday 4 December 2009

Practice opening sequence

Storyboard for practice continuity piece

The production of our group's opening sequence surpassed my expectations to how it would be delivered through fluency and content. The group had to film the entire scene without the benefit of a tripod which surprisingly enabled steady progress on producing the different types of camera shots, from close-up to medium close-up, that we decided to use. I felt that the use of a tripod would have prolonged the delays to deliver the scenes because the equipment was not entirely reliable to use and that we had the fear that it was prone to jamming which would be an unwelcome addition to the production. With the camera being hand-held we felt that a sense of uneasiness is easily created as the perspective is being drawn from behind the character.
At times there have been minor disagreements over when to deliver which type of camera shots, but overall I felt the progress we made as a group over the course of the continuity project fared well with the amount of time that was given to meet the deadline.
To improve the performances in the future, our group must amend for the mistakes that we had initially been unaware of making and ensure they are to be not to be repeated. It would be recommendable that practice comes first before filming a camera shot or scene for the final time so this enables the group members to acknowledge what they are doing in their roles in the process and this avoids any further interferences, such as deciding which type of camera shot to use or deciding to place one scene before or after the other.

Continuity video link:

Sunday 15 November 2009

Analysis of thriller and horror opening sequences

Scream (horror), 1995

In the opening credits of the title 'Scream' the choice of colour for the background, in black, is a symbolism of death and impurity which reflects heavily on the type of pattern that this horror film follows throughout; with characters dying at certain points through the progression of the film. The capital letters of the title bring out the boldness and advises the viewers that the film is being taken seriously. As soon as the title rolls into play, a phone rings in the background immediately to give a precursor to the opening scene of the film that is about to follow. The font of the title changes from white to red in a fading effect to echo the effect of blood soaking through clothing. The representation in the symbolism of the colour red often links to danger and with the girl screaming in the background, an ominous feeling is created from the audience with the danger that awaits the girl (who is screaming). This is imminently approaching and that we fear that she may be exposed to it in devastating consequences. As the title changes to red the scream reaches its peak by becoming increasingly louder. This shows the possible extent to how painful the girl's impending death is and the wielding of a knife, as the title changes to red, gives us the impression that her death is related to a stabbing. The echoes of the scream stretch on into the introduction of the opening scene then quickly disappears, which beckons the inevitability of her death. This gives the viewers the feeling that the girl may be the one who screams in the end. The girl puts down the phone for the first time, after an initially brief conversation with the mysterious caller. A medium shot is shown to reveal her surprising reaction to the phone being rung again straight after the previous call ended through her body movement and facial expression. The camera shortly tracks her movement on a horizontal axis then zooms in for the medium shot and there is no motion in the camera. Before she ends the first call, she says 'take it easy' which is ironic due to the fact that she is almost deceiving herself by believing that the man would do so but we immediately suspect that he will not. A medium long shot is used to show the branches of a tree that lies outside her house, which is the actual location of her death.
The part when the girl makes some popcorn becomes vital to how the scene develops later on. As soon as the girl puts the pan of popcorn on the grill, it makes the viewers question whether she will be alive by the time the popcorn is done. As the popcorn bag grows larger, the tension heightens further; this is helped with non-diegetic sounds in the orchestral music that elevates the level of panic to which the girl is feeling in this frighteningly tense experience she is going through. The moment where the orchestral music is played shows the turning point to how the girl is feeling when she enters a phase where she was once calm and composed, but now she begins to panic and becomes vulnerable to the threat. A medium long shot is presented where the girl is positioned to the right-hand side of the screen with the glass door, which is unguarded despite it being locked, is located to the left of the screen. The unguarded glass door is prone to being broken by the killer on the phone and also the girl has her back turned towards the door so she can be exposed from behind without knowing it.


Jackie Brown (Crime thriller), 1995

The choice of colour in the film title evokes positive themes which oppose to the representation of the codes and conventions displayed in a crime thriller genre. With the title being yellow, the colour symbolises happiness and liveliness that helps to elevate the mood of an atmosphere; whilst the genre reflects on the darker side of one character's actions and personality through psychological and social aspects. The director/producer's decision for the font of the film title is a deliberate attempt to mislead the audience away from their expectations of a crime thriller genre. In addition to the title, the letters all have a curvature to them which act as a distraction to deceive the audience into the approach that is taken into presenting the title. The font adds depth to the level of creativity in the presentation and the amount of charm and liveliness, from the air hostess, is matched to the uplifting tone of the song.


The choice of song for the introductory scene is uplifting but only affects the audience and not the character because the song is a non-diegetic feature and the character may be feeling different to how we should feel at that moment. Momentum builds from the start with the thrive of the optimism in the song and the woman who walks along whilst the camera is tracking her movements on a horizontal axis. The woman is clearly is an air hostess from the appearance of her smartly-dressed uniform. She has a large suitcase which is unusual as it is not necessary take aboard onto her flight. This creates suspicion about the items that lie inside the suitcase and ensures we question the innocence of the woman and whether she appears to be the person we think she is meant to be, but viewers do not suspect this. From her charisma she does not seem to be the type of person to commit any unlawful acts of violence or corruption. This distributes the message to the audience that one's charisma can be deceiving and that you should not judge anyone's personality from the naked eye. Her occupation gives her a certain level of authority and respect therefore guards do not necessarily have to inspect air hosts/hostesses as they are part of the flight crew. When the song reaches its climax the tone of the singer's voice reaches his highest note and peak which helps to lift the tension of the scene up the point where it can no longer be surpassed. When she runs, momentum is built steadily to which the song is striding towards as the scene is becoming at its most active.